Casting Reality Show
Case Study

AI-Powered Post-Production:How Egypt's Top Reality Show Discovered Untapped Storylines

United Media Services | Producers of "Casting," Egypt's #1 Reality Show in 2024

01The Challenge

The post-production team for "Casting," Egypt's number one reality show, faced a daunting task: sifting through hundreds of hours of footage, including lengthy interviews and on-set recordings, to identify key moments and craft compelling storylines.

This manual process was incredibly time-consuming, inefficient, and often led to missed opportunities for strong narrative development. The team needed a way to quickly understand the vast amount of content, pinpoint relevant clips, and accelerate the story-building process.

"We were drowning in footage, spending countless hours just to find the right moments for each episode."

Casting Reality Show Challenge

02The Solution

AI-Powered Topical Analysis

We created a tool that automatically ingested and analyzed all talking-head footage, generating a comprehensive topical breakdown with precise timestamps. This allowed the content team and the editors to instantly see all the topics discussed across the entire dataset, eliminating hours of manual review.

AI Context Search

A keyword context search feature was implemented, enabling the team to quickly locate specific moments or themes within the vast library of footage. It was amazing to see them search things like "how many people talked about XYZ" and see them navigate directly to it in the timeline without needing to sift through hours of footage.

Storyline Suggestion System

We developed a groundbreaking system that went beyond simple analysis. By combining the AI's topical breakdown with the team's natural language input (story beats, soundbites, creative direction), the system generated potential storyline suggestions, sparking data-driven brainstorm sessions and accelerating the narrative development process.

Behind the ScenesThe Production Process

Casting Reality Show 1
Casting Reality Show 2
Casting Reality Show 3
Casting Reality Show 4
Casting Reality Show 5
Casting Reality Show 6
Casting Reality Show 7
Casting Reality Show 8
Casting Reality Show 9
Casting Reality Show 10
Casting Reality Show 11
Casting Reality Show 12

03The Results

Our AI-powered solution transformed the post-production workflow, delivering impressive results across multiple dimensions.

Editing Time

Before:6-8 days
After:2-3 days

Content Discovery

Before:Manual review
After:AI-powered analysis

Storyline Quality

Before:Limited by time constraints
After:Enhanced with AI insights

Team Efficiency

Before:Larger team needed
After:Streamlined operations

Key Achievements

  • Dramatically reduced editing time from 6-8 days to just 2-3 days per episode
  • Improved storytelling by identifying compelling narrative threads that might have otherwise been missed
  • Enabled faster turnaround times, meeting tight deadlines without sacrificing quality
  • Empowered the team to make data-driven decisions about storyline development

04Testimonials

Essam Shawky

Head Editor, "Casting" Reality Show

"We were all in constant disbelief that a few AI tools were able to give us all this information in the blink of an eye, I feel like I never want to go back again to the manual process. Being able to ask the AI system that Arc Solutions made, and have a super contextualized answer about our footage and material felt like something from a sci-fi movie!"

Mohamed El Bolok

Content Producer & Second Editor, "Casting" Reality Show

"I was in charge of cleaning up the episode timelines and delivering the footage to the AI system for processing, naturally I'd be watching the footage as a I go through and to see how the AI system from Arc Solutions would be able to piece together everything and give exact details on the content, changed the way we built our creative decisions"

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